Post by sadiaafruj958 on Sept 3, 2023 5:46:11 GMT -5
Chief Marketing Officer at SocketLabs
Lauren Meyer dutifully serves the email industry with a strong focus on email marketing, strategy, deliverability, and compliance.
Were there any challenges you've faced as a woman throughout your career? And how did you overcome them?
For years (and years), I genuinely believed if I kept my head down and worked hard enough, people would eventually recognize my worth and treat me accordingly with raises Phone Number List and promotions.
But that's not how life really works… especially for women. Instead, I constantly fell into the "unofficial team leader" role and "next to be promoted after so-and-so." I swallowed that pill too many times—letting it impact my confidence, mood, and health — before realizing nothing would change until I started advocating for myself.
I found speaking up very challenging at first. Bringing up my accomplishments felt like bragging. Asking for a raise required weeks, if not months, of pumping myself up. Heck, even just the thought of talking or asking a question during a meeting led to sweaty palms and an increased heart rate. It didn't help that I was smack-dab in a toxic working environment.
But through all of that stress and awkwardness, I learned how to embrace my authentic voice, lean into my strengths, and become comfortable with the impact I can make. That's not to say I don't still doubt myself… I am my worst critic and am confident I'm not alone.
Here are three concepts I try to channel:
Perfect is the enemy of good. Just ship it! Iteration is a thing of beauty.
Get out of your comfort zone! You can only learn or grow if you make mistakes.
Teams thrive on diversity, but only if everyone shares their unique perspectives. So speak up! Teamwork makes the dream work, as they say.
S: Is there any gender inequity in the marketing industry today?
My experience has mainly been within the email realm, which is very male-dominated. Women are typically well-represented in marketing — much more than in other departments. The closer you reach the leadership level, the quicker those numbers dwindle.
We do have allies, though! Alexis Renard, the CEO I worked with while at Mailed, built a leadership team that was balanced and diverse: an actual 50/50 split of women and men. Our team's synergy was palpable, and it's something I aspire to help build within every company I work for.
S: What are your dos and don'ts about email marketing? Name three of them, please.
My dos are as follows:
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DO follow the rules created by the folks in charge (that’s mailbox providers and the customers they serve).
DO review your engagement metrics at the destination level to spot provider-level issues with deliverability. For example, if your open rate is 40% across the board, but it’s 6% at Hotmail, you’ve likely got an inbox placement problem there. Go dig around and find out what’s going on.
DO be thoughtful — and creative — about how you can encourage your email recipients to engage with your emails. It's good for deliverability. It's suitable for building brand loyalty. It's the closest thing to a growth hack that exists today. Speaking of hacks…
Lauren Meyer dutifully serves the email industry with a strong focus on email marketing, strategy, deliverability, and compliance.
Were there any challenges you've faced as a woman throughout your career? And how did you overcome them?
For years (and years), I genuinely believed if I kept my head down and worked hard enough, people would eventually recognize my worth and treat me accordingly with raises Phone Number List and promotions.
But that's not how life really works… especially for women. Instead, I constantly fell into the "unofficial team leader" role and "next to be promoted after so-and-so." I swallowed that pill too many times—letting it impact my confidence, mood, and health — before realizing nothing would change until I started advocating for myself.
I found speaking up very challenging at first. Bringing up my accomplishments felt like bragging. Asking for a raise required weeks, if not months, of pumping myself up. Heck, even just the thought of talking or asking a question during a meeting led to sweaty palms and an increased heart rate. It didn't help that I was smack-dab in a toxic working environment.
But through all of that stress and awkwardness, I learned how to embrace my authentic voice, lean into my strengths, and become comfortable with the impact I can make. That's not to say I don't still doubt myself… I am my worst critic and am confident I'm not alone.
Here are three concepts I try to channel:
Perfect is the enemy of good. Just ship it! Iteration is a thing of beauty.
Get out of your comfort zone! You can only learn or grow if you make mistakes.
Teams thrive on diversity, but only if everyone shares their unique perspectives. So speak up! Teamwork makes the dream work, as they say.
S: Is there any gender inequity in the marketing industry today?
My experience has mainly been within the email realm, which is very male-dominated. Women are typically well-represented in marketing — much more than in other departments. The closer you reach the leadership level, the quicker those numbers dwindle.
We do have allies, though! Alexis Renard, the CEO I worked with while at Mailed, built a leadership team that was balanced and diverse: an actual 50/50 split of women and men. Our team's synergy was palpable, and it's something I aspire to help build within every company I work for.
S: What are your dos and don'ts about email marketing? Name three of them, please.
My dos are as follows:
DO follow the rules created by the folks in charge (that’s mailbox providers and the customers they serve).
DO review your engagement metrics at the destination level to spot provider-level issues with deliverability. For example, if your open rate is 40% across the board, but it’s 6% at Hotmail, you’ve likely got an inbox placement problem there. Go dig around and find out what’s going on.
DO be thoughtful — and creative — about how you can encourage your email recipients to engage with your emails. It's good for deliverability. It's suitable for building brand loyalty. It's the closest thing to a growth hack that exists today. Speaking of hacks…